C.I
KPX's CI goes beyond visual aesthetics, reflecting the company's philosophy, core values, management strategy, and future vision.
CI Concept
Beginning with the harmony among KPX members, it symbolizes the progressive and dynamic image of a global comprehensive chemical company
that thrives day by day through the harmonious integration of humans and nature, and continues to advance further.
- Blue : Symbolizes a future-oriented and challenging spirit.
- Green : Environmentally friendly intent of KPX
Signature
The KPX signature is the official configuration that combines the symbol and logotype in the most effective manner,
serving as the primary visual system that represents KPX both internally and externally.
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Signature Standard
KPX's symbol and logo should be necessarily used as combined form, and it should conform to regulated shape and color so that it can form consistent image in visual materials.
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Signature Horizontal
All signatures should use the standard type in principle, and only use the HORIZONTAL type when space is limited or when it is unavoidable to use a signature of the standard type.
Color System
Exclusive colors represent KPX and are used for symbols, logos, etc. Auxiliary colors support the primary color and are used for forms, signs, etc.
- Pantone 285 C
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RGB ColorR 00G 115B 207
CMYK ColorC 90M 48Y 00K 00
- Pantone 354 C
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RGB ColorR 00G 175B 63
CMYK ColorC 89M 00Y 90K 00
- Pantone Cool Gray 10 C
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RGB ColorR 97G 99B 101
CMYK ColorC 38M 29Y 20K 58